Glossary: social media

From: https://commons.georgetown.edu/blogs/isdyahoofellow/the-4cs-social-media-framework/

I have found that first-timers find social media confusing because of two reasons.

The first reason is the excessive focus on specific social media tools...Since social media encompasses many different types of tools, and each tool has specific characteristics and a steep learning curve, a toolkit approach can quickly become overwhelming.

The second reason is a clear definition of what social media is, even within the social media community. Different thinkers and practitioners use different terms to describe similar tools and practices. Terms like social media, digital media, new media, citizen media, participatory media, peer-to-peer media, social web, participatory web, peer-to-peer web, read write web, social computing, social software, web 2.0, and even crowdsourcing and wikinomics can mean similar or slightly different things depending upon who is using it.

My own approach to social media is both tool-agnostic and terminology-agnostic. So, I use the term social media to encompass all the tools and all the practices that are described by the terms I mentioned above.

Instead of getting distracted by the tools and the terminologies, I focus on the four underlying themes in social media, the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence.

Content
The first C, Content, refers to the idea that social media tools allow everyone to become a creator, by making the publishing and distribution of multimedia content both free and easy, even for amateurs.

Collaboration
The second C, Collaboration, refers to the idea that social media facilitates the aggregation of small individual actions into meaningful collective results.

Community
The third C, Community, refers to the idea that social media facilitates sustained collaboration around a shared idea, over time and often across space.

Collective Intelligence
The fourth C, Collective Intelligence, refers to the idea that the social web enables us to not only aggregate individual actions, but also run sophisticated algorithms on them and extract meaning from them.


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